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Tracy Gosson
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                           tkgosson@comcast.net

FOR IMMEDIATE RELEASE

IT’S BALTIMORE OVER D. C. IN A LANDSLIDE
Media Campaign Compares Getting In on Baltimore While Getting Out of DC

BALTIMORE, MD –The Live Baltimore Home Center announces the release of their latest media campaign to entice Washington, DC workers to move to Baltimore City. The campaign focuses on the recently developed city slogan of “get in on it”, by highlighting the many advantages of choosing Baltimore over DC.
The $150,000 annual campaign is comprised of six unique advertisements comparing the two cities on affordability, quality of life, commuting and neighborhoods. These ads are being launched with back-lit billboards in 18 Metro Stations throughout the Washington, DC metropolitan area, including Dupont Circle, Gallery Place, L’enfant Plaza and many others and will also include regular insertions into the Express newspaper.

“DC continues to be a strong market for us and this campaign continues our legacy of creatively highlighting the attractions of Baltimore City living,” said Jon Laria, Live Baltimore Board of Directors President.

With a 2006 average home sales price of $182,606 in Baltimore City, compared with $554,695 in the District, Baltimore continues to be to the more attractive option. Thousands of potential residents contact Live Baltimore annually in search of city living information and last year over 23% of those customers were from the Washington, DC metropolitan area.

The campaign was developed in partnership with Round 2 Communications of Baltimore and Live Baltimore.

The Live Baltimore Home Center is a nationally recognized, independent non-profit organization committed to promoting the benefits of Baltimore City living. Each year, Live Baltimore provides thousands of individuals with information on more than 225 city neighborhoods, financial incentive programs, historic tax credits and special events. For more information, call Live Baltimore at 410-637-3750 or visit www.LiveBaltimore.com.